Cash Back

Some department stores like Kohls offer Kohls cash every time you spend so much money. I believe that it would be a great idea to offer this at my store. There are not many boutique shops, that I have noticed, that offer such things. By offering something like “Golde cash” this would draw in customers and make them excited to buy more things since they would know that they were getting cash back to use to buy even more items. Since your customers are buying more this could only mean that this will cause an increase in profit for your business!

Feeding the Homeless

                Turkey Day is right around the corner and everyone is gathering with their families to enjoy a big feast. So many people are unable to enjoy the simple luxury of a warm meal due to various unfortunate circumstances in their lives. Vintage Golde will make a large donation to the homeless shelter and  in order to personally make a difference in the lives of these people I intend to donate my time on Thanksgiving Eve to help serve them a meal with a friendly smile. In this way I hope to remind them that they are not alone at this time of year and that there are people who care. I have been very blessed in my life to have always had love and companionship in my life and I could not imagine what those less fortunate than I go through every day. As a business owner I want to always put first the needs of my community.

Warm and Cozy

                The fact that the holidays are approaching and many people are trying to stay warm and cozy in this wintery weather got me to thinking. How nice would it be to sit by an open fire and enjoy a nice glass of wine with your friends while there are a few Christmas tunes playing? As the owner of Vintage Golde, I will offer this attraction to my patrons during the cold winter months. I feel that this will help set me apart from my competitors. It will make my business not only a place to shop but also a social gathering place.

Online Shopping

                In today’s generation when everyone’s life revolves around social media and cyber communication, online advertising is one of the best ways to reach your customers. One of the main ways is to have a website for your business. After doing some research I found that there are several free website builders available to choose from. When building the website you must keep in mind that it should be easy to navigate, if not some customers may get irritated and not bother to see what you have to offer. By offering online shopping you can reach other customers who may not be near your area or are unable to get out and about; this will greatly increase your customer base. Therefore in today’s world making online shopping available to your customers can increase your businesses chance of being successful.

Deals and A Friendly Smile

                As we near the holiday season everyone is looking forward to what has become one of the biggest shopping days of the year, BLACK FRIDAY! Many businesses will be competing with one another to see who can offer the best deals. Most shoppers begin shopping around midnight, therefore offering complementary coffee and other refreshments would set you apart from your competitors.  This will also throw in a healthy dose of good ole southern hospitality to boost your customer’s holiday spirit. There’s nothing that will relax your customers more than to be greeted with a warm cup of coffee and a friendly smile as they walk in from the frosty air into your warm shop.

Location is Key

                The location of your business is very important! If you don’t live in a busy city then you must look for the most populated area near you in order to help build a good customer base. It helps if there are some other businesses around you to give your customers a variety of shops to also explore. If done right, businesses can feed off of each other instead of always having to compete with one another. Window shopping is a great tool to help draw the customers in so being located in a well-traveled area is a great advantage. Passersby who might not normally even think to come in and look around can be drawn in as they drive by with a good window display.

Unhappy Customers

                Have you ever had to deal with unhappy customers? Owning your own business it’s guaranteed to happen! What if one of your best customers had a bad experience with a new pair of name brand boots that you had sold them. The brand was most popular for the leather holding up and lasting so long, well hers fell apart within a few months. What do you do? You’ve already bought tons of these boots from this company and sold over half of them and haven’t had any complaints yet. Do you give the customer a full refund, store credit, or nothing at all since you did not make the boots why should you lose money by taking them back? Personally, I would give the customer a full refund and let the company know since they may have had a defect. You definitely want her to know that you care and that you are trying to help her and also keep her happy so that she will want to return back to your store. What would you do?